Why Your Home Got Showings, But No Offers

One of the most frustrating experiences for a seller is hearing:
“You’re getting good traffic.”
…and then watching weeks go by with no offers.

At face value, showings feel like progress. But, showings without offers are data. And, when interpreted correctly, they usually point to a very specific breakdown in the process.

What “Good Traffic” Actually Means (and When It’s Misleading)

Good traffic only exists when marketing has been intentionally deployed and measured.

If showings are being requested after a strategic rollout - social media exposure, online placement, agent-to-agent outreach, signage, and offline promotion - that tells us buyers were successfully attracted to the home.

But, if showings are happening without meaningful marketing, then price was the only motivator.

That distinction matters.

• Marketing deployed + traffic, no offers → Buyer expectations weren’t met at that price.

• No marketing + traffic → The home was likely priced to sell itself, not positioned to compete.

When sellers hear “good traffic” without understanding why that traffic exists, it creates false confidence — and delays the adjustments that actually matter.

Read here to know what real marketing looks like, and how to tell if it's actually happening.

The Most Common Pricing Mistake Sellers Make

Many sellers believe pricing slightly higher leaves room to negotiate.

In theory, that sounds reasonable.
In practice, it often does the opposite.

Buyers don’t negotiate on homes they never see.

Overestimating how much “extra room” the market will tolerate usually filters out the right buyers entirely. The result isn’t low offers, it’s silence.

And silence is far more dangerous than negative feedback.

Why Silence Is Worse Than Bad Feedback

Negative feedback is definitive.
Silence keeps hope alive, often falsely.

When sellers hear nothing, they assume:

• “Maybe the right buyer just hasn’t come yet.”

• “Maybe we need more time.”

In reality, buyers have already made decisions, they’ve just moved on quietly.

A lack of feedback doesn’t mean the home was close. It usually means it missed the mark entirely.

What It Means When There Are No Second Showings

Second showings are intent signals.

When they don’t happen, it typically means:

• The renovation costs didn’t align with the buyer’s budget, or

• The buyer found a better alternative at a similar price point.

Buyers don’t “circle back” out of courtesy. If they don’t return, they’ve already reallocated their attention.

Is It Price, Presentation, or Positioning?

If we’re being honest, it’s often a mix.

I don’t have visibility into every transaction in the market, so I won’t pretend otherwise. But in practice, it tends to break down roughly into thirds:

• Pricing

• Presentation

• Positioning

The problem is that most agents don’t tie showings back to marketing data, so price becomes the only lever they know how to pull.

When traffic isn’t being measured by pillars: social, online, agent-to-agent, offline, signage, the conclusion is always the same: “We should reduce.”

That’s not strategy. That’s defaulting.

What Should Have Changed by Week Two

By week two, the data is already speaking, if someone is listening.

• High engagement across multiple marketing channels + no showings
  → Price is the issue.

• Multiple showings + no offers
  → Presentation or pricing needs adjustment.

The key isn’t making changes.
It’s making the right changes, based on evidence.

How Sellers Accidentally Misread Feedback

Human nature fixates on negatives.

One critical comment can outweigh five positive ones, even when the positives reveal why buyers did engage.

That’s why feedback must be evaluated in context, alongside traffic sources, engagement depth, and showing behavior. Not in isolation.

Curiosity Showings vs. Intent Showings

Not all showings are equal.

Curiosity showings often come from:

• Neighbors

• Buyers exploring neighborhoods

• Early-stage shoppers

They still matter. Neighbors bring friends and family. Explorers become buyers.

Intent showings come from buyers who:

• Have already committed to the area

• Request showings immediately

• Often rush to be “first”

Understanding which type you’re attracting changes how you interpret the outcome.

When I Know Offers Aren’t Coming Without a Change

By tracking marketing performance, showing volume, and comparing it to median days on market for that price range and area, I can usually tell within about 20% of the median DOM whether the listing is on track.

When that window passes without alignment between traffic and intent, the market has already answered.

The only question left is whether the seller is listening.

This pattern shows up repeatedly across Miami neighborhoods.